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Communications Office

Communications Office
Lisa Holder, Communications Officer
The Office of Communications carries out communications, Collaborated with the City Manager and all City Departments
marketing, and promotional strategies, through a variety of on the publication of the City Manager’s Annual Report and
communication tools providing effective citizen engagement promotion of City Projects and Services.
ensuring the city’s brand is promoted and perceived positively. Appointed as inaugural Board Member for the Florida League
Organized & Unveiled the city’s new Style Guide. of Cities Municipal Communications Association, Inc.
Created content and increased social media presence on the Created activities and led the Florida League of Cities City
following pages: Government Week program (promoting local government).
• Nextdoor
• Facebook Presented state-wide Florida League of Cities Webinar on
• Youtube Youth Councils.
• Twitter
• Instagram Completed the Florida League of Cities Annual City Stats
Survey.
Provided content to city website, worked with staff on
launching, upgrading, and improving website. Collaborated with Planning Department on the Florida
Scheduled Media Interviews/Liaison to Media for City Staff – Department of Health Healthy Communities Application
(broadcast and print). submission. As a result, City of Sanford designated 2018
“Healthy Community”.
Collaborated/reviewed/submitted Proclamations for outside
agencies. Processed Maus Media Digital Advertising Applications.

Film Permits processed - 7 Collaborated with the Sanford Community Redevelopment
Attended bi-monthly meetings of the Mayors Youth Council. Agency to promote the Sanford Free Trolley.
Managed/promoted/marketed roll-out of Uber 2nd Year Pilot Created concept/promoted “Movie Classics on Magnolia”
Program on Inter-City Ridesharing, represented the city on the partnering with the Wayne Densch Performing Arts Center.
Municipal Mobility Working Group.
Produced editorial, collaborated on design, photography &
Collaborated with outside agencies to record State of the City submitted digital/print, radio ads, and marketing materials to
video production. the following publications:
Managed/photographed/chronicled/promoted two Citizens My Sanford Magazine
Academies, 64 graduates: Orlando Family Magazine
• Since its inception, 300 Citizens Academy graduates. Orlando Style Magazine
• As a result of the Citizens Academy, graduates are applying Orlando Weekly
and being appointed to City Boards. Outfront Media
• Class 12 began September 2018. Sunseeker Magazine-Allegiant, LLC
WaterMark Media
Collaborated with the Mayor on Mayoral requests for
information, fulfilled Mayor’s Letters of Support, Greetings, Westin/Hampton Inn Map
Special Recognitions, and Key to the City presentations. Hosted a Communications Office Summer Intern through the
Youth Empowerment Leadership Development Association
Program.

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